Inspired by the natural flow of the body, Juliet believes that clothing should enhance and compliment the shape of all women.  All of Juliet's collections are developed with fit in mind, conscious of different body shapes and creating pieces that will compliment and empower the wearer.  Materials play an important role, chosen for quality and also to harmonise with the feminine silhouette, aiming for a perfect fit in fall and movement regardless of body shape.

The beauty of Juliet's creations are admired for their body enhanced cut, minimalism and timelessness. Creativity is achieved through her reinterpretation of classic cuts and lines, always enhancing designs with the latest styles and through continuous innovations. Juliet's collections are defined by the belief that good is not enough, it needs to fit perfectly.


Juliet Herrera was created based on Juliet's belief that good is not enough, it needs to fit perfect. Through understanding the challenges that most women face when searching for clothing to fit their body shape, we are creating garments that enhances and compliments the shape of women.


We are an inclusive brand, set to reinvent fashion essentials that fit and enhance a woman's body shape regardless of their shape. Our pieces are also designed with special figure enhancing cut to inspire and empower women to feel more confident in all our clothing.
Our brand fights against the ongoing challenge in the fashion industry of finding that perfect fit.